The Luxury Food Collective
An Exquisite Christmas
Services: Art Direction, Set Styling and Graphic Design.
Deliverables: Photography, Social Media Graphics, Web Banners and Print Adverts.
Quiet luxury portrayed through visually memorable imagery, carefully planned to focus on the exquisite delights of Christmas. As art director of The Luxury Food Collective's Christmas photography, I wished to spark an emotional response in consumers by shifting attention from the elegant packaging to the artisanal food it contained.
To me it was paramount to convey the sense of togetherness through exquisite food and drink. Feeling inspired by the rustic charm of the countryside, warm tones of the solid wood farm table and textures of organic produce. The majority of natural props were sourced from my garden and park next to my home.
The photography produced was then paired with emotive copy to create a series of organic and paid social media creatives, website banners as well as full-page print adverts in Le Cordon Bleu and Radio Times.
