UP & RUNNING
UR30 Campaign
Services: Branding & Brand Development, Digital Design, Print Design and Visual Merchandising
Deliverables: Logo Design, Brand Guidelines, Store Window Displays and Event Stand Graphics
To celebrate the 30th anniversary of Up & Running, I designed a dynamic lockup that captured the brand's sporty heritage. We abbreviated the campaign UR30, leveraging the brand’s name.
This milestone was marked with a nationwide campaign, for which I worked closely with individual store managers to craft bespoke window display solutions, featuring a tailored suite of props and marketing assets exclusively created for the occasion.
The UR30 branding also took centre stage at the National Running Show 2022 at NEC Birmingham, thanks to a partnership with New Balance. The campaign came to life across various marketing collateral.
To further enhance the campaign’s impact and celebrate the enduring retail partnership between running brand Saucony and Up & Running, co-branded window vinyls were featured in select stores.